Choose a brand that is defunct and find its equity in order to revive it. Resurrect the brand by altering and enlarging the new brand’s identity. Create future extensions that drive the brand to a new triumph with the same core beliefs.


I have selected Gibson because it is the first famous American manufacturer of musical instruments but recently failed in the marketplace. I am focusing on its brand soul and have produced a
new visual system by creating clean graphics and a fresh and dynamic approach promoting its musical roots.

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